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Serving specific needs of consumers and to do that in a sustainable way challenges food businesses worldwide while at the same time they must be aware of cultural differences and the importance of regional supply chains for development.
Experts with an in-depth understanding of these aspects have bright career prospects in the food sector. The MSc programme qualifies its graduates for these responsible tasks in food businesses and related organizations. It is characterized by a multidisciplinary approach including food, business and consumer sciences. The programme is a joint venture of Fulda University of Applied Sciences and Kassel University - combining the expertise of both academic institutions.
Management of complex processes in food businesses,
in particular in
- multinational companies and organisations
- companies and organisations in need of staff with intercultural competencies, and staff capable of focusing on consumer needs
Focus is on
- Total Quality Management
- Management of Innovations
- Consumer-oriented product development
- International Marketing
- Management of Information; Controlling
Research in the field of Food Economics
