Prof. em. Dr. Lutz H Schminke

International Marketing

Prof. Dr. em.

Fulda University of Applied Sciences

Leipziger Straße 123
36037 Fulda

Consultation hours: See eFBW

Scientific Career

Professor for International Marketing, University of Applied Sciences Fulda
Guest professor: Pfeiffer University, Charlotte, N.C., USA; University of Sunshine Coast, AUS; Universitatea Babes-Bolyai, Cluj-Napoca (Klausenburg), RO; University of Latvia, Riga, LV; University of Economics UEK, Krakau, PN; Graphic ERA University, Dehradun, IN
Research Fellow, Pfeiffer University, Charlotte, NC, USA
Doctorate to Dr.rer.pol.; award-winning dissertation in the field of trade management
Research and lecturing assistant at the Georg August University Göttingen; Institute for Marketing and Trade; research fellowship in the USA
Degree in Business Administration (Dipl. Kaufmann)
Study of Business Administration and Economics at the University Göttingen

Professional Career

Board of Directors / Managing Director: Marketing, Sales and Customer Services in retail banking (Quelle Bank, Norisbank, Citibank)
Senior Management Positions: Marketing, Sales and Customer Service in financial services industry (American Express, Santander Direct Bank)
Project work / Assistant of the board of directors in retail industry

Deutscher Dialogmarketing Verband, DDV
Technologie Transfer Netzwerk Hessen, TTN-Hessen
Arbeitsgemeinschaft für Marketing, AfM
Wissenschaftliche Gesellschaft für innovatives Marketing, WiGiM
Research Fellow of Pfeiffer University, Charlotte, NC, USA
IPO Internationale Prävention Organisation e.V.
Council of Advisors Academy of International Business Studies, Pfeiffer University, Charlotte, NC, USA
Friedrich Naumann Foundation (scholarship, grants)
Foundation for International Business Administration Accreditation, FIBAA (Expert)
Various memberships in advisory and consultancy boards

Dialogmarketing und technischer Fortschritt In: transfer 4/2014, S. 46 ff.
In Co-Authorship with Hoepner, G. - 2 in 1 – mehr als 3-fach erfolgreich In Marketing in Forschung und Praxis (Hrsg.: Hofbauer, G. et al), Berlin 2013
Der Dialog wird digital – bewährtes Prinzip, neues Tempo, In: acquisa/ Direkt-Marketing, 02.2012, S. 12ff
In Co-Authorship with Fees, W. - Strategic Management and Marketing for small companies SME, in: IfM Impulse, 8. Ausgabe, S. 12ff, Salzburg 2012
In Co-Authorship with Hoepner, G. - Dialog-Marketing und E-Commerce, Schriftenreihe „Markt- und wertorientierte Unternehmensführung“ (Herausgeber: Hofbauer, G.), Berlin 2012
Guerrilla Marketing – a valuable approach (not only) for small and medium sized enterprises, In: IfM Impulse, 4. Ausgabe, S. 4ff, Salzburg 2010
In Co-Authorship with Shoushtarian-Mofrad, S. - Response-Management - Ansatzpunkte zur Steigerung der Effizienz von Kampagnen im Direktmarketing, in: Tagungsband des 2. Interdisziplinären wissenschaftlichen Kongresses des DDV, Frankfurt 2007
In Co-Authorship with Shoushtarian-Mofrad, S. - Response-Management - Ansatzpunkte zur Steigerung der Effizienz von Kampagnen im Direktmarketing in: Tagungsband des 2. Interdisziplinären wissenschaftlichen Kongresses des DDV, Frankfurt 2007

Strategic Management and Innovative Marketing 4.0, Krakau 2017
CSR Corporate Social Responsibility and Marketing, University of Latvia, Riga, 2015
International Green Marketing Approaches, Pfeiffer University Charlotte, NC, USA, Annecy, France, 2014
Strategic Management for SMEs, Pfeiffer University Charlotte, North Carolina, USA, 2013
Strategic Management and Marketing for SMEs, International Business & Economics Conference FH Kufstein Tirol, Austria, 2012
Marketing in Europe and America – A qualitative comparison, Pfeiffer University, Annecy, Frankreich, 2011
New Product Development in Europe – reviewing the green impact, University of the Sunshine Coast USC, QLD, Australia 2010
Marketing in Europe – What is simular, what is different?, Pfeiffer University, Charlotte, NC, USA, 2009
Marketing in Germany –Simularities and Differences, University of North Carolina, Charlotte, NC, USA, 2008
Lectures in the area of Strategic Management and International Marketing at University of Latvia, Riga, Latvia; University of Economy Krakow, Poland; Babes Bolay Universität Cluj-Napocca, Romania; Graphic Era University, Dheradun, India, University of the Sunshine Coast, QLD, Australia
Chair of panels at scientific conferences in Crakow (2011-15); Kufstein (2012), Riga (2012)
Advisor and Evaluator in the Doctoral Study Program University of Latvia

Presentations

Marketing in Europe and Sustainable Management, University of Economics UEK, Krakow, Poland, 2016
CSR Corporate Social Responsibility and Marketing, University of Latvia, Riga, 2015
International Green Marketing Approaches, Pfeiffer University Charlotte, NC, USA, Annecy, France, 2014
Strategic Management for SMEs, Pfeiffer University Charlotte, North Carolina, USA, 2013
Strategic Management and Marketing for SMEs, International Business & Economics Conference FH Kufstein Tirol, Austria, 2012
Marketing in Europe and America – A qualitative comparison, Pfeiffer University, Annecy, Frankreich, 2011
New Product Development in Europe – reviewing the green impact, University of the Sunshine Coast USC, QLD, Australia 2010
Lectures in the area of Strategic Management and International Marketing at University of Latvia, Riga, Latvia; University of Economy Krakow, Poland; Babes Bolay Universität Cluj-Napocca, Romania; Graphic Era University, Dheradun, India; University of the Sunshine Coast, QLD, Australia

Additional Functions

Chair of panel sessions at scientific conferences in Krakow (2011-16); Kufstein (2012), Riga (2012, 2016)
Advisor and Evaluator in the Doctoral Study Program University of Latvia