Prof. Dr. Claudia Kreipl

+49 661 9640-272
claudia.kreipl(at)w.hs-fulda.de

General business administration, in particular responsible corporate governance

Fulda University of Applied Sciences
Building 30, Room 021
Leipziger Straße 123
36037 Fulda

Consultation hours: See eFBW

CV

Scientific career

  • Professor of Corporate Management, in particular IT-supported decision-making at the University of Applied Sciences Fulda
  • Professor of Health Management at the IMC University of Applied Sciences Krems a.d.Donau/Austria
  • Teaching positions in Nuremberg, Düsseldorf, Marburg, Gießen
  • Doctorate (Dr. rer. pol.) at Philipps University Marburg on "Efficient Consumer Response (ECR) and the willingness to cooperate".
  • Studied economics at the Philipps University of Marburg, majoring in marketing and retailing as well as industrial management

Professional career

  • Marketing & Sales Manager and Consultant in health market research in Germany and Austria
  • Manager Strategic Marketing in the IT/Automotive sector
  • Project Manager of the postgraduate course "Health Care Management" at Philipps University Marburg
  • Consultant in Marketing and Health Care Management
  • Clinical Research Associate in the pharmaceutical industry and institutes for medical informatics and statistics in Germany and Scotland

Teaching Areas

  • Business Simulation
  • Responsible Corporate Governance
  • Corporate Governance and Compliance Management
  • Corporate Social Responsibility and Business Ethics
  • Health Management

Areas of Research

  • Success Factor Research
  • IT-supported empirical social research
  • Social responsibility in corporate management
  • Corporate culture, values and ethics

Memberships

  • Marketing Network Region Fulda e.V.
  • Working Group Health and Values of the IHK Fulda
  • Industrial Marketing and Purchasing Group (IMP group)
  • Women&Healthcare - pwc women's network for industry knowledge and careers
  • Network of women with management positions in the health sector

Publications

  • Kreipl, Claudia (2020), Verantwortungsvolle Unternehmensführung, Corporate Governance, Compliance Management und Corporate Social Responsibility, Springer Gabler, Wiesbaden.
  • Alisch, M., Hagspihl, S., Kreipl, C., Ritter, M. (eds.) (2019), Soziale Innovationen: Alter(n) in ländlichen Räumen, university press, Kassel.
  • Kreipl, Claudia (2019), Soziale Innovationen: Expressions of the perception of social responsibility, in: Alisch, M., Hagspihl, S., Kreipl, C., Ritter, M. (eds.) (2019), Social innovations: Alter(n) in ländlichen Räumen, university press, Kassel, pp. 19 - 45.
  • Kreipl, Claudia (2019), Mit gesellschaftlicher Verantwortung punkten: CSR - Ein Nachhaltigkeitskonzept auch für den Mittelstand, in: IHK Wirtschaft Region Fulda 09/2019, p. 40.
  • Kreipl, Claudia and Greco, Kasia, Weiblicher Führungskräftenachwuchs für eine Arbeitswelt 4.0 - Eine empirische Erhebung über Werte, Eigenschaften und Erwartungen angehender Akademikerinnen (2019), in: Preißing, Dagmar (ed.) Frauen in der Arbeitswelt 4.0, Chancen und Risiken für die Erwerbstätigkeit, De Gruyter Oldenbourg, Berlin, pp. 151 - 187.
  • Pfindel, B., Pappert, N., Kreipl, C., Hagspihl, S. (2019), Vom innovativen Versorgungsprojekt zum erfolgsträchtigen Geschäftsmodell, in: Alisch, M., Hagspihl, S., Kreipl, C., Ritter, M. (eds.) (2019), Soziale Innovationen: Alter(n) in ländlichen Räumen, university press, Kassel, pp. 213 - 237.
  • Kreipl, Claudia (2018), Sensibilisieren und motivieren, Netzwerk für Gesundheitsförderung und gesellschaftlicher Vrantwortung, in: IHK Wirtschaft Region Fulda 09/2018, p. 43.
  • Kreipl, Claudia (2017), Gesellschaftliche Verantwortung als Anforderung an Manager - Implikationen für Corporate Social Responsibility im Marketing, in: Stehr, C., Struve, F. (Eds.), CSR und Marketing, Nachhaltigkeit und Verantwortung richtig kommunizieren, Springer Gabler, Wiesbaden, pp. 15 - 39.
  • Alisch, M., Hagspihl, S., Kreipl, C., Ritter, M. (eds.) (2017), Alter(n) und Soziale Nachhaltigkeit, Interdisziplinäre Zugänge zu den Herausforderungen alternder Gesellschaften, university press, Kassel.
  • Kreipl, Claudia (2017), Von den Besten lernen - die richtige Strategie, die richtigen Werte, die richtige Positionierung, IHK Wirtschaft Region Fulda 09/2017, pp. 38 - 39 as well as LahnDill Wirtschaft - Magazin der IHK LahnDill 07-08/2017, p. 41.
  • Kreipl, Claudia (2017), Zukunftsfähige Lebensmittelversorgungskonzepte für Seniorinnen und Senioren, in: Alisch, M., Hagspihl, S., Kreipl, C., Ritter, M. (Eds.), Alter(n) und Soziale Nachhaltigkeit, Interdisziplinäre Zugänge zu den Herausforderungen alternder Gesellschaften, university press, Kassel 2017, pp. 109 - 135.
  • Kreipl, Claudia (2015), Compliance Management: Ein Konzept auch für kleine und mittelständische Unternehmen, in: Schriftenreihe Discussion Papers in Business and Economics, vol. 16, Hochschule Fulda.
  • Kreipl, Claudia (2014), Unternehmen für die Gesellschaft: Tue Gutes und reden darüber, in: IHK Wirtschaft Region Fulda 12/2014, pp. 16-17.
  • Kreipl, Claudia (2013), The Health Care Sector - Growing market or ticking time bomb?, in: Discussion papers in Business and Economics, Vol 6. Hochschule Fulda, Fachbereich Wirtschaft (ed.), Fulda.
  • Kreipl, Claudia (2009), How well do you know the diagnostic fields of your products, in: PharmAUSTRIA, 5/2009, pp. 44 - 45.
  • Kreipl, Claudia (2008), Return on Persistence - a new key figure, in: PharmAUSTRIA, 11/2008, pp. 30 - 31.
  • Lingenfelder, M., Kreipl, C. (2007), Efficient Consumer Response, in: Albers, S., Herrmann, A. (Eds.), Handbuch Produkt-Management, 3rd ed.
  • Lingenfelder, M., Kreipl, C. (2005), The ECR readiness as a key for successful vertical cooperations - construct and determinants, in: Haas, S., Ivens, B. (Eds.), Innovatives Marketing, Nuremberg, pp. 233 - 255.
  • Battenberg, G., Kreipl, C. (2005), Value driver "Messrobotic", cross-sectional technology with high diffusion potential, in: Zeitschrift für die gesamte Wertschöpfungskette in der Automobilwirtschaft, 9th Jg. (2005), No. 1, pp. 27 - 32.
  • Kreipl, Claudia (2004), Efficient Consumer Response and the Willingness to Cooperate - An Empirical Study in German Hospitals, Springer Gabler, Wiesbaden.
  • Kreipl, Claudia (2003), Collaborative Planning, Forecasting and Replenishment (CPFR), in: Die Betriebswirtschaft, 63. Jg. (2003), Nr. 2, S. 226 - 229.
  • Kreipl, C., Lingenfelder, M. (2002), Corporate Culture and its Impact on the Willingness to Cooperate in the Distribution Channel - Conceptualization and Empirical Findings in the German Hospital Industry, Competitive Paper, Global IMP Conference, Perth/Australia.

Talks

  • Responsible corporate governance - room for more humanity, symposium "Precarious and (yet) healthy work?!" of the Centre of Research for Society and Sustainability, 17.09.2019.
  • Scoring points with social responsibility: CSR - A sustainability concept also for SMEs, IHK working group "Health & Values", 13.08-2019.
  • Successful corporate management in times of digitalisation - the focus on people, Engineering Forum Fulda - Smart Processes, conference of the Engineering High-Tech Cluster Fulda, 06.06.2019.
  • Female management trainees for a working world 4.0 - An empirical survey of values, characteristics and expectations of prospective female academics, conference on "Women in the working world 4.0 - opportunities and risks for gainful employment" on 14.02.2019.
  • Fulda - Becoming a regional brand, networkers' evening, Economic Development, 07.02.2019.
  • Decency as a competitive factor? Entrepreneurial action between economic constraints and ethical obligation, HelfRecht-Praktikertage - Inspirationsforum für Unternehmer und Führungskräfte, 18 - 19.10.2018.
  • The network for health promotion and social responsibility, IHK working group "Health & Values", 14.8.2018.
  • Creating value through values, IHK working group "Health & Values", 29.8.2017.
  • Conference "Social Innovations: Alter(n) im ländlichen Raum", Centre for Society and Sustainability / Centre for Catering, Management and Culinary Arts, Fulda 30.11/1.12.2017.
  • Strengthening strengths, panel discussion, annual meeting of the IHK working group on health and values, 14.3.17.
  • Corporate culture and social responsibility: starting points for dealing with the shortage of skilled workers, ZCMK/Menue-Manufaktur Hofmann Competence Day, 3.3.2017.
  • Zukunftsfähige Lebensmittelversorgungskonzepte für Senioren, conference "Forschen für die alternde Gesellschaft", Zentrum für Gesellschaft und Nachhaltigkeit / Centre for Catering, Management and Culinary Arts Fulda 2./3.6.16.
  • Corporate Social Responsibility, UEK Krakow, 29.6.2016.
  • Senior Market Segmentation as an Instrument of Target Group-Oriented Marketing, Conference Centre for Catering, Management and Culinary Arts, 27.1.2016.
  • Corporate Governance in Germany - State of the Art and Perspectives" to visiting students and professors of the California State University of San Bernadino, 12.5.2015.
  • Ethics and Business - The Social Responsibility of Managers, Research Colloquium Society and Sustainability, CeSSt, 11.6.2014.
  • Corporate Governance in Germany - State of the Art and Perspectives" to visiting students and professors of California State University of San Bernadino, 19.6.2013.
  • Session Chair at the international scientific conference "Recent Developments in Business Management", 2-4.12.2011.
  • Der Gesundheitssektor: Handeln und Entscheiden zwischen sozialer Verantwortung und ökonomischen Zwängen, FB Wirtschaft, FH Fulda, 30.11.2011.
  • Disease Management Programme Diabetes in Germany, lecture at the 3rd Diagnosis Forum "Diabetes", Vienna, 23.09.2009.
  • ECR als neues Managementkonzept für Krankenhäuser - Ein möglicher Wertschöpfungsbeitrag des Krankenhauseinkaufs, 21st symposium of femak, "Der Einkauf als zentraler Wertschöpfungsfaktor", Rotenburg a. d. Fulda, 27 - 28.09.2004.

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