Profile of Professor Dr Ruppenthal

Prof Dr Tonia Ruppenthal has been Professor of Business Administration since 2013,

Management and Marketing at the Department of Oecotrophology at Fulda University of Applied Sciences.

Prior to this, she worked in business as well as in ministerial and public administration.

administration and completed her studies at the University of Applied Sciences of the Federal

Labour Agency as a Diplom-Verwaltungswirtin (FH) and at the University of Trier as a Diplom-

economist with a study abroad programme at the University of Tennessee, Knoxville (USA).

graduated. She received her doctorate from Jacobs University (today: Constructor University) in

Bremen with a Doctor of Philosophy (Ph.D.) in Management.

Prof Dr Ruppenthal's teaching areas include modules on the fundamentals of

Economics, Management: Fundamentals of Corporate Management,

marketing, human resource management as well as marketing, communication and digitalisation

in Bachelor's and Master's degree programmes. In her research, she investigates (sustainable)

business models in the food industry and conducts research in areas such as market and consumer research.

consumer research. A particular focus of her research is on the

transformation in the food industry, taking into account the

consumer behaviour of different generations and social milieus. She is a member

of the centre management of the Scientific Centre for Nutrition, Food and

sustainable supply systems (ELVe) at Fulda University of Applied Sciences.

In third-party funded projects, she is currently researching with colleagues in the DFG-funded project

"Shaping Future Society (SaFe)" in the "Nutrition" sub-project, she is currently researching forms of

forms of communitisation and practices in the field of nutrition,

how stable structures of sustainable food systems can be created in collectively organised

structures of sustainable food systems emerge in jointly organised forms of production and consumption. The project, funded by the Federal Ministry of

Food and Agriculture (BMEL), the third-party funded project

"Target group-orientated strategies for more domestic legume consumption (StrahL)"

she is researching with colleagues in a joint project with the universities of Bonn and

Göttingen, Fulda University of Applied Sciences and the research institutes corsus research and

Zühlsdorf + Partner in a sub-project at Fulda University of Applied Sciences to investigate the sociocultural aspects of

legume consumption. The project is investigating nutritionally relevant values and

values and norms relating to pulses from the perspective of different

target groups and in view of different nutritional styles