Culture & SocietyWas ist Deutschland? German Culture in an Intercultural Context (taught on-site)
BusinessInternational Management in an Inter-Cultural Environment (taught on-site)
Intercultural CompetenceIntercultural Competence (taught on-site)

You can set your priority either for the module "German Culture & Society" or "Intercultural Competence". The courses  take place at the same time!  You have to choose one course.

Each module is automatically complemented by the German Language Course. Here you can find a detailed programme overview for theIWU:2023 (taught on-site).

Culture and Society - Was ist Deutschland?

Cynthia Chalupa

Language of instruction

Detailled syllabus

Course Description and Objectives

This seminar is designed to introduce students at all levels of German proficiency to German history and culture from 1945 to the present. The course is built around questions of German identity in both historical and contemporary contexts. Students will examine stereotypes and the challenges of intercultural understanding. They will develop intercultural communication skills through discussions about and creative work about art, literature, culture, and politics in Germany since 1945.
Students will read texts in translation that explore the meaning of German identity and the history of Germany (both divided and united). The content of the course is designed to examine the question "Was ist Deutschland?" Through readings and written assignments, students will attempt to formulate an answer that has both public and personal relevance. Class time will be devoted primarily to the discussion of reading assignments to which students will respond individually, in small groups, and together as a class. In order to maximize work during class, all readings should be done prior to the session during which they are discussed.

After completing this course, students will be able to:

  • engage in complex conversations about the question of German identity since the establishment of Germany as a nation;
  • understand and interpret complex written language on a variety of topics by analyzing, summarizing, and discussing authentic texts;
  • present information, concepts, and ideas by participating in group discussions and debates, conducting interviews, and presenting information in a formal format;
  • demonstrate an understanding of the perspectives of Germany by identifying and describing important aspects and challenges of Germany and its history;
  • reinforce and further their knowledge of other disciplines and gain insights into German culture by reading and interpreting a variety of texts and examining other cultural products (films, songs, art, media, etc.);
  • demonstrate an understanding of German culture by comparing it with their home cultures through the analysis and summarization of authentic texts, films, and cultural practices.

Course Material

Reading texts as well as PowerPoint slides and other materials will be available on the course Moodle site. Always check the Moodle site for homework assignments.

Business - International Management in an Inter-Cultural Environment

German A. Zarate-Hoyos

Language of instruction

Detailled syllabus

Course description
Global production chains and foreign direct investment flows have accelerated as globalization has reached all corners of the world. Presence in emerging markets have become a necessity for major corporations as well as smaller companies. As a result, managers from around the world will have to operate in competitive and diverse international settings. In a competitive environment, managers have to develop the knowledge and skills needed to understand the international context in which firms compete and to operate effectively in cross-national interactions. These skills are necessary for managers operating abroad or at home because both will most likely have to manage an increasing level of workforce diversity in local as well as global organizations. We will read articles, case studies and chapters and learn about globalization, global production, and foreign direct investment through country studies while also discussing topics such as ethics, culture, diversity, leadership, cross-cultural communication and human resource management.

Learning objectives

  • To understand global trends in global production chains and foreign direct investment.
  • To analyze case studies dealing with human resource management in international settings.
  • To critically analyze theories regarding culture, diversity, leadership and cross-cultural communication..

Course materials

  • “Doing Business in Emerging Markets”, by T. Cavusgil, et. a. Sage Publications, 3rd edition, 2021.
  • International Management, Culture, Strategy and Behavior by F. Luthans and J. Doh, McGraw Hill, 9th edition, 2014.
  • Country Studies:
  • Rising Stars in Emerging Markets by Yogesh Borkar, Create Space, 2013.
  • P.E.S.T. Analysis handout.
  • Other articles and case studies as needed

Intercultural Competence

Collette Wanjugu Döppner

Detailled syllabus

Course description & objectives:
At the end of the course the students will be able to talk about and critically discuss topics like:

  • What is culture? Your Culture and the German Culture then and now
  • What is intercultural communication and competence and why do we need it?
  • Look at the main concepts of culture, stereotypes, prejudices, values. Stereotypes of own country and also Germany will be discussed
  • Cultural dimensions and differences - focus on German and participants’ cultures. E.g. Direct and indirect (high and low context) communication and how it influences our environment and the people we interact with.
  • Our cultural values and how they influence us and those we interact with
  • International/global business etiquette
  • Business and social customs
  • Work in a team with team members from different cultures
  • Promote and regard cultural diversity as an opportunity

Course material:
Course reader comprised of a variety of authentic texts, works of art, literary selections, and homework assignments.

  • Gumperz, John (1982): Discourse Strategies. Cambridge: Cambridge University Press.
  • Hinnenkamp, Volker (1989): Interaktionale Soziolinguistik und Interkulturelle Kommunikation. Gesprächsmanagement zwischen Deutschen und Türken. Tübingen: Niemeyer.
  • Holliday Adrian/ Hyde Martin/ Kullman John (2006): Intercultural Communication- An advanced Resource book. New York: Routledge
  • Nakayama Thomas K./Halualani Rona Tamiko (2013): The Handbook of Critical intercultural Communication. West Sussex: Blackwell Publishing Ltd
  • Kumbier Dagmar/Schulz von Thun Friedmann( 2013): Interkulturelle Kommunikation: Methoden, Modelle, Beispiele. 2006 Reinbek bei Hamburg:Rowohlt.
  • Scollon, Ronald. (2012): Intercultural communication : a discourse approach- 3. ed. - Malden [u.a.] : Wiley-Blackwell
  • Hofstede, Geert(2010): Cultures and organizations : software of the mind ; intercultural cooperation and its importance for survival . - Rev. and exp. 3. ed. - New York [u.a.] : McGraw-Hill
  • Storti,Craig (1994):Cross-Cultural Dialogues- 74 brief encounters with cultural difference. Intercultural Press, Inc.
  • Harzig. C and Hoerder.D with Gabaccia D.(2009):What is Migration History?.Polity Press, Cambridge and Malden
  • Chaney H. Chaney/Marin Jeanette S.(2004): Intercultural Business Communication. Pearson Education,Inc. Upper Saddle River,New Jersey 07456

The second part of the programme are the German language courses, offered on different levels.

German Language Courses

Learn German! German is a fascinating language and enables you to talk to people in Germany and Austria as well as in parts of Switzerland, Italy, France and Belgium. There are also many people in Eastern Europe who are speaking German as a foreign language.

German language courses accompany the seminar programme. IWU Fulda offers German language courses on five levels according to the Common European Frame of Reference (CEFR):

Basic Level 1 (A1 CEFR)Beginners with no knowledge of German
Basic Level 2 (A2 CEFR)Students with little knowledge of German
 Intermediate Level 1 (B1 CEFR)Students with a basic knowledge of German
 Intermediate Level 2 (B2 CEFR)Students with a good basic knowledge of German
 Advanced Level (C1 CEFR)Students who can speak and write German fluently

The programme fee covers one language course at your level including all course materials.

In order to allocate you to the right course, there will be an assessment test at the beginning of our programme which all participants should take. This will help us to find the right level for you. You can be certain that you will be placed in a course which is neither too difficult nor too easy for you.

The duration of the language course is four weeks (42 contact hours). You will be taught by highly qualified instructors of German as a foreign language who will pay special attention to your personal learning needs and interests.
We reserve the right to adjust German course levels according to the numbers and skills of participants.


Workshops meet once a week for approx. 2 hours. The course fee covers participation in up to four workshops of your choice. Some workshops require prior sign-up and the number of participants is limited.

Dance: Salsa
Beginner or advanced dancer – the fun factor is guaranteed!

Culture and Leisure
A diverse cultural programme with concert visits, festive events and movie nights rounds off the IWU program. The cultural program is to a large part included in the course fee. Enjoy!

Hike to the Kreuzberg
Kreuzberg is one of the most beautiful hills in the Rhön mountains. Get to know the beauty of the UNESCO Biosphere Reserve Rhön. Enjoy the short hike and the view!

Field Trips

On the weekends we invite you to learn more about German and European culture - past and present - while enjoying a day out with your friends. We will discover the German capital of Berlin.

Meals, except for breakfast at the hostels, are not included.

All Field Trips are exceptionally included in the programme fee.

Würzburg (additional fee: 50€), January 13, 2023

Weimar (additional fee: 50€), January 14, 2023
Come visit with us the town where the poets Goethe and Schiller and the composers Bach and Liszt lived and worked. Weimar is the birth place of the architectural style “Bauhaus” as well as of the first German republic. The darkest years of German history, however, are also represented here: At the Memorial Site Buchenwald you will learn about the horrors of the National Socialist regime.

Berlin (included in the programme fee), January 19-21, 2023
Visit the capital of Germany! Berlin is not only the political capital of Germany, but also the historical and cultural centre of Germany. We will have a city tour, see the famous remains of the Berlin wall, visit the German Bundestag (lower chamber) at the Reichstag building, the Holocaust Memorial… We will have plenty of time to go shopping or just enjoy day and night life in Berlin! Due to the current pandemic situation, we offer a single room for each participant without extra charge.

Point Alpha (included in the programme fee), January 24, 2023
The Point Alpha Memorial is an authentic scene of the Cold War and a unique testimony to four decades of contemporary history.

Kreuzberg / Rhön mountains (included in the programme fee), January 26, 2023

Academic Director

Prof. Dr.

Uwe Hunger

Political Science with a Focus on Migration and Integration

Building P (22) , Room 118
Prof. Dr.Uwe Hunger+49 661 9640-476
Consultation hours
see moodle and on appointment by mail:

Programme Coordinator

Judith Tornier


International Summer University and International Winter University

Building 41 , Room 101a/b
Judith Tornier+49 661 9640-1740
Office hours
Monday - Friday
Apply here