Research project at the AMA Global :
Conference presented in Nice

The contribution was presented in the session "Global Retailing, E-Commerce, and Supply Chain Research". The focus was on the question of how digital customer voices and traditional customer satisfaction surveys can contribute to the statement of retail performance.

The discussion at the conference showed in particular the connectivity of the project to questions of global marketing: How comparable are digital customer voices across countries, cultures and retail formats? And what role can publicly visible online reviews play in the management of retail companies in different markets?

The project thus provides a basis for further research into the international comparability of customer satisfaction, digital feedback data and retail performance.

https://www.amaglobalsig.org/nice2026