New professorial member at the FGCSS

Prof Dr Tonia Ruppenthal has been Professor of Business Administration, Management and Marketing at the Department of Nutritional, Food and Consumer Sciences at Fulda University of Applied Sciences since 2013. She previously worked in business as well as in ministerial and public administration and completed her university studies at the Federal Employment Agency University of Applied Sciences with a first degree in administration and at the University of Trier with a degree in economics and a period of study abroad at the University of Tennessee, Knoxville (USA). She obtained a Doctor of Philosophy (Ph.D.) in Management from Jacobs University (today: Constructor University) in Bremen. Prof. Dr. Ruppenthal's teaching areas comprise modules on the basics of Business Sciences, Management: Basics of Business Management, Marketing, Human Resources Management as well as Marketing, Communication and Digitisation in Bachelor's and Master's programmes.

In her research, she analyses (sustainable) business models in the food business and conducts market and consumer research, among other things. A particular focus of her research is on the transformation in the food industry, taking into account the consumer behaviour of different generations and social milieus. She is a member of the centre management of the research centre for nutrition, food and sustainable supply systems (ELVe) at Fulda University of Applied Sciences and is currently researching forms of communitisation and practices in the field of nutrition with colleagues in the DFG-funded project "Shaping Future Society (SaFe)" in the subproject "Nutrition", focusing on the question of how stable structures of sustainable food systems emerge in communally organised forms of production and consumption. In the externally funded project "Target group-oriented strategies for more domestic legume consumption (StrahL)", funded by the Federal Ministry of Food and Agriculture (BMEL), she is researching socio-cultural aspects of legume consumption with colleagues in a joint project with the Universities of Bonn and Göttingen, the Fulda University of Applied Sciences and the research institutes corsus research and Zühlsdorf + Partner in the subproject at the Fulda University of Applied Sciences. She is investigating nutritional values and norms regarding pulses from the perspective of different target groups and in view of different eating styles, and will enrich the work of the FCGSS with her research and teaching, and we look forward to a successful and inspiring collaboration.