This study programme will enable you to recognise and justify the need for health promotion, and you will learn how to develop, assess, and improve health promotion activities.
What Is It All About?
“Health is created and lived by people within the settings of their everyday life; where
they learn, work, play and love.” Ottawa Charter for Health Promotion, 1986
How can health be promoted? How can diseases be prevented? How do we know what we need to do? How can we know which measures and activities are effective, and which are not?
Why are health chances distributed unevenly across society? What can we do about that?
How do school, work, and living conditions relate to health? How can we create living conditions that promote public health? How do we proceed if we want to make changes? How do we know whether we are doing the right thing? Why will people only change their health-related behaviours, when their living conditions change as well?
These are the kinds of questions the health promotion study programme seeks to answer. This programme will enable you to recognise and justify the need for health promotion, and you will learn how to develop, assess, and improve health promotion activities, and to thereby contribute to building acceptance of and justification for health promotion measures and prevention activities.
This Programme Is for You If...
- You have earned your university entrance qualification
- You are interested in science, society, and health
- You want to serve society
In Germany, the number of job offers in the area of prevention and health promotion have roughly doubled since the Prevention Act was passed in 2015. Your employment opportunities may include:
- Working in the prevention and health promotion department of a health insurance provider. Here, you would support day-care centres, schools, and communities in developing solution strategies for health-related problems involving all stakeholders. You would prepare decisions on project funding.
- Health management positions in a larger enterprise. You would be part of the administrative unit within the executive management, or you might be integrated in the human resources department. You would introduce stress coping programmes or fruit days, would coordinate the supervisor, and would conduct health circles.
- Public health agencies. You would coordinate regional health conferences, or would be involved in health reporting.
- Working in the prevention department of statutory accident and retirement insurance providers. You would advise businesses on creating health promoting working conditions, or you might offer services as part of corporate integration management programmes. (Betriebliches Eingliederungsmanagement, BEM).
- State associations (Landesvereinigungen) for health. You would implement basic state wide agreements. You would develop new concepts and ideas for projects in health promotion. You would run continuing education events and organise meetings.
- Working for consulting companies, either as an employee or freelancer. You would advise organisations on how they might best maintain the performance of their ageing workforce.
- Federal German or European networks, umbrella organisations, or state institutions. You would contribute to the further development of health promotion. You would develop educational and information programmes. You would conduct digital prevention projects or would help to assess and improve health literacy in the population.
You also will have attractive opportunities for working abroad. At the same time, this study programme is an ideal preparation for a subsequent Master’s programme in public health.
What can I expect during my course of study?
Specialisation modules I and II:|
a) Health promotion in instiutional settings
b) Health communication
c) Health reporting and health protection
|Study project||Health promotion research|
|Methods of evaluation|
|Professional practice in health promotion||Elective module|
|Political, legal, and economic framework in prevention and health promotion||Health promotion strategies||Evidence-based practice in prevention and health promotion|
|Health issues||Health inequalities||Social research methods|
|Prevention areas||Biological and environmental determinants of health||Academic reasoning and techniques in health sciences|
At Fulda University of Applied Sciences, your studies will be interdisciplinary and practice-oriented, and you will frequently encounter project-based or problem-based approaches. You will be taught natural science and social science in equal parts. You are expected to have English language skills at the onset, and you will be given opportunities to expand and deepen them over the course of the programme. We emphasise the ability to conduct academic research. After graduation, you will have a competitive edge thanks to your expertise in the methodology of evidence-informed prevention.
The first three semesters of the full-time programme are mostly dedicated to the basics of the field. Beginning in Semester 4, you will be able to specialise and follow your own interests by choosing your internship, your specialisation modules, your elective module, study project, and thesis topic accordingly. You will choose between the following specialisations:
- Health promotion in institutional settings
- Health communication
- Health reporting and health protection
The best time to spend a semester abroad would be during Semester 4.
You will graduate with a Bachelor's degree of Science (B.Sc.).
“The university is great, the interiors are comfortable, and you just feel good being here. My health promotion study programme is a lot of fun and very interesting. Also, I have had the opportunity to meet really great new people here.” - Daria Erckrath, student of health promotion
“The university has state-of-the art facilities. The health promotion study programme is very interesting, in particular the modules covering medicine and biology. For each module, we are being shown how it is relevant to our future work in health promotion, giving us a good idea of our employment options later on. If you have questions, there is always someone available to help.” - Steve Vollmer, student of health promotion
“I chose to study health promotion at Fulda because of the small university campus, and because the programme allows me to quickly gain practical experience.” - Jonathan Sandner, student of health promotion