Research
The FU³ coordinates and promotes the systematic search for knowledge in the field of corporate management and entrepreneurship. The question of the success factors of entrepreneurial action is at the center of the research. Entrepreneurs of all kinds are confronted with complex problems from numerous subject areas on a daily basis. Not being able to deal with these challenges on the basis of well-founded knowledge means having to expose oneself to risks that are difficult to foresee in practice. Through the research activities at the FU³, we want to make application-oriented and interdisciplinary approaches to solutions tangible for entrepreneurs and thus make a contribution to successful business management and entrepreneurship.
At the Fulda Center for Entrepreneurship and Business Creation, we would like to offer you added value through our scientific support of your projects. We therefore welcome practical and network contacts, please feel free to contact us.
Our members conduct research on numerous topics:
Entrepreneurship
| Entrepreneurship |
| Entrepreneurship management |
| Strategy development |
| Entrepreneurship |
| Entrepreneurship |
| Forms of enterprise |
| Business start-up and management in the social economy context at the interface of profit and social economy (social business, sustainably managed profit enterprises, etc.) |
Controlling / Finance / Accounting
| Accounting according to IFRS in conception and application (esp. topics leasing, intangible assets) |
| Accounting according to HGB |
| Business taxation |
| Controlling |
| Corporate Finance |
| Financial Market Communications |
| Climate Finance |
| Green Finance |
| Sustainable Finance |
Legal issues of business administration and entrepreneurship
| Employee mobility (EU) |
| Social law |
| European law |
Digitization in business models, processes & applications
| Business Analytics |
| Geographical Data Analysis |
| Geographic Management Decision Systems |
| Digitalization of business processes |
| Corporate culture (digital transformation) |
| Business model development |
| Data Analytics |
| Digital Business Management |
| Digitalization of business processes |
| Business process analysis |
| Cybersecurity |
Corporate sustainability standards, reporting and management
| Sustainability standards |
| Event Management / Event Impact |
| Management in cultural institutions |
| Management strategies |
Human Resources and Change Management, Leadership & Communication
| Human Resources Management |
| Personnel Guidance |
| Sustainable and ethical human resource management (esp. recruitment, retention) |
| Personnel guidance and leadership in an intercultural context |
| Effects of the working world 4.0 on personnel work and employee management |
| Change management and communication |
| Change Management |
| Leadership Communication |
| Management Training |
| Personnel Guidance |
| Persuasive communication |
Responsible corporate governance and corporate culture
| Corporate Management |
| Corporate Social Responsibility |
| Sustainability |
| Responsible corporate governance |
| Corporate Management |
| Corporate sustainability |
| Corporate governance and culture |
| Corporate social responsibility |
Macroeconomic and societal analyses
| Analysis of the effects of economic policy decisions and the macroeconomic environment |
| Economic forecasts/projections |
| Monetary and exchange rate policy |
| Financial crisis response and prevention |
| Growth and economic development |
| Sustainable economy |
Quality management
| Quality management |
| Quality management (food industry) |
Marketing management, consumer behavior and market research
| Test Market Research |
| Price & Promotion Management |
| Marketing Analytics and Machine Learning |
| (Marketing) Management |
| Marketing strategies |
| Market and consumer research |
| Consumer behavior |
Didactic concepts
| Innovative didactic concepts |
| Innovative didactic concepts |
Logistics / Supply Chain Management
| Logistics / Supply Chain Management |
At Fulda University of Applied Sciences, the House of Logistics and Mobility (HOLM) is one of the scientific centers and research associations. HOLM offers an interdisciplinary and application-oriented platform for project work, research, education and training in the fields of logistics, mobility and other disciplines.
Product development
| Creativity techniques product development |
We will be happy to answer any further questions and support you in your research projects.
Please contact us for this purpose:
